The rules for designing any kind of survey are the same. Questionnaire items, on the other hand, are designed to help answer the global research questions.It doesn't matter if it's a market research survey, public opinion poll, customer satisfaction survey, or employee survey. Defining the goals and objectives of a research project is one of the most important steps in the research process. Clearly stated goals keep a research project focused.Generally, validity is based solely on the judgment of the researcher.
As the process continues, the goals become more clearly defined and the research issues are narrowed.Business and social science researchers often ask non-testable research questions.The shortcoming with these types of questions is that they do not provide objective cut-off points for decision-makers.There is no significant difference between the productivity of plant A and plant B.All statistical testing is done on the null hypothesis...never the hypothesis.
Examples of non-testable research questions are: What do customers feel is fair price for the new product? How do customers feel about the quality of our products?