By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.
As usual, I started by sizing up the demographics of the pool. The shape of the curve itself is probably as most would expect it to be – that is, a lot of people in their 20s and early 30s on the site, and fewer as one gets older.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the last two years.
Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
Also, I limited my data collection to OKCupid (OKC) users only.