Cupid's business can be split into two main areas: mainstream dating websites, aimed at the general public with some level of differentiation between them (for example, is aimed at people looking for a steady partner in a more long-term relationship, whereas Be is geared towards users looking for more casual dating); and niche websites, where the whole concept fundamentally hinges on the users looking for partners of a similar background and tastes.Some of Cupid's main sites are: The business model varies slightly depending on the website.This success, and the desire to fund further growth, prompted the company to become listed in the Alternative Investment Market of the London Stock Exchange (AIM).Upon admission, the company had an approximate market capitalisation of £45 million. Find local singles on Cupid Dating, an online dating app that makes it fun for single women and men looking for love and romance to find their soulmates. Want to find new friends or meet singles for dating? Version 220.127.116.11 Change notes: - Bug fixes and other improvements Version 18.104.22.168 Change notes: - App redesign according to the new brand concept Version 22.214.171.124 Change notes: - Bug fixes and other improvements Version 126.96.36.199 Change notes: - Account type: now you can check your membership package details and upgrade it in app Settings. Version 188.8.131.52 Change notes: - ' Free to communicate' feature is now available for those members who want others to contact them without subscribing for paid services. - View photos of thousands of women and men - Wink at an unlimited number of singles - Receive messages from anyone who writes to you - Create a FREE profile with your basic information - Our members come from all major cities and countries - Location-based search - Alerts and notifications - Lots of specialized chat rooms - Use the Windows Phone app while on the go, and use Cupid Dating when you want to access extras like live chats, brand new features and much more.The company had been trading as Easy Date since 2006, when it acquired the name.
Björn and Benjamin Bak, founders of German dating application Lovoo, and twelve members of their staff were arrested and accused of commercial deception because of using similar scheme.The deal to buy the 1986-founded company includes French dating sites amour.com, and Also in 2012 Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.It sold the remaining mainstream dating sites to NSI Holdings Ltd.in December 2014 and is no longer involved in online dating.
In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.